Congress in 1994 for the first time in 40 years, again placed social regulators squarely on the defensive. That
produced a new regulatory cautiousness at agencies like OSHA. The EPA in the 1990s, under considerable legislative
pressure, turned toward cajoling business to protect the environment rather than taking a tough regulatory
approach. The agency pressed auto-makers and electric utilities to reduce small particles of soot that their
operations spewed into the air, and it worked to control water-polluting storm and farm-fertilizer runoffs.
Meanwhile, environmentally minded Al Gore, the vice president during President Clinton's two terms, buttressed EPA
policies by pushing for reduced air pollution to curb global warming, a super-efficient car that would emit fewer
air pollutants, and incentives for workers to use mass transit. The government, meanwhile, has tried to use price
mechanisms to achieve regulatory goals, hoping this would be less disruptive to market forces. It developed a
system of air-pollution credits, for example, which allowed companies to sell the credits among themselves.
Companies able to meet pollution requirements least expensively could sell credits to other companies. This way,
officials hoped, overall pollution-control goals could be achieved in the most efficient way.
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